When you think of ice cream you think it’s a sweet, cold tasting treat. But customer’s of Schwan’s frozen INC. Had a wake up call because in October of 1994, the company had a salmonella scare that made over 600 people ill. How this company reacted to the poisoning of the ice cream what that they used their trained skills call crisis communication and the president of the company let the media know right away what kind of action was going to be used to take care of this problem.
How they went about doing this was that the president wrote a letter to all customers telling telling them what product was making people sick, what the symptoms were the company would pay for the test to be taken. They also sent out employees to each home to give them a refund of their money.
I feel that is was a good thing for the company to do because it shows us that they care about their customers and they were trained in how to take care of a situation.
Im suprised they did that. It really does show that they care about their customers.
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